The Shine Box Story
Shine Box principals have spent the last decade working alongside clients in developing successful marketing strategies in both the automotive aftermarket and motorsports industry. In the course of creating innovative and effective promotional programming, we were always discovering new ways to connect with the growing number of automotive enthusiasts in North America.
It was common practice for our clients to give us product samples to share with our enthusiast friends, allowing us to experience first-hand feedback on the product. This feedback in turn made us keenly aware of the value that word of mouth communication between friends and fellow enthusiasts could have. Among its many attributes was that it raised the level of interest in the product and set the stage for its introduction on retail shelves.
The formula proved successful time and time again.
This got us thinking. How could we focus this kind of effort and bring marketers together with enthusiasts for the benefit of all?
The result is Shine Box, a place where:
- Marketers can get their products directly into the hands of enthusiasts
- Car Club Presidents can evaluate and share new products with their members