Thursday, November 20, 2008

The Shine Box Story

 

The principals at Shine Box have been helping clients develop marketing plans in the automotive aftermarket industry for years. In the course of creating promotions, we were always looking for new ways to connect with automotive enthusiasts.

 

As resident 'car guys', our clients often gave us product samples to share with our enthusiast friends.  We wanted to get their feedback and we knew they'd talk with other enthusiast Influencer friends so when the products hit retail shelves, they'd be ready to go get them.  This got us thinking about how we could scale these efforts and bring marketers together with enthusiasts for the benefit of all.

 

The result is Shine Box, a place where: 

  • Marketers can get their products directly in the hands of enthusiasts 
  • Car Club Presidents can evaluate and share new products with their members

Everyone’s happy and everyone wins.


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